Strategy

In 1994 Hamel and Prahalad published a ground-breaking article on ‘Core Competencies’ in the Harvard Business Review. It remains the best selling article of all time and changed the face of strategy forever.

Praxis uses the techniques introduced in that article and further developed in ‘Competing for the Future’; merged with the ‘Values- Based’ processes and creative tools to help embed winning strategic processes in organisations.

See the enterprise section for examples of creative strategy.